HPB’s holiday booking service has been rated 4.7 out of 5
based on 14730 customer reviews on Feefo.
Feefo Platinum Award Feefo logo

Across the North York Moors: an award-winning bus ride

Posted by Jonathan Broom on 31 May 2018
Related property: Bell End Farm, Rosedale
Across the North York Moors: an award-winning bus ride

If your daily commute involves a strap-hanging stint aboard a crowded tube; an overpriced nose-to-armpit ordeal at the mercy of an unreliable train operator; or a crawling, gas-guzzling traffic jam snaking slowly through the soul-destroying suburbs: spare a (jealous) thought for the good folk of North Yorkshire, who get to ride double-decker buses through one of Britain’s most beautiful areas – as you can, when you holiday at Bell End Farm.

The 840 Coastliner service runs from Leeds to Whitby, providing a vital link for commuters, shoppers, and anyone else simply wanting to get from A to B.

The Leeds-to-York bit? Nothing special; but the journey from York to atmospheric and historic coastal town Whitby has recently been named the ‘most scenic’ bus route in Britain.

In addition to traversing the stunning North York Moors National Park, the bus stops at some of the area’s best – and best-known – attractions, including the Eden Camp Museum and the village of Goathland, of Heartbeat and Harry Potter fame.

The poll of nearly 16,000 bus users was conducted by passenger body Bus Users UK, prompted by a suggestion from bus enthusiast Paul Kirby from Wetherby (though the fact that Mr Kirby himself lives in North Yorkshire had no bearing on the result). Over 100 bus journeys all over the UK were shortlisted.

Presenting the winner’s certificate to Coastliner’s general manager Colin Booth (above left) at Whitby bus station, Mr Kirby said the 840 was the “well-deserved winner”. “[The response to the poll] shows that many people greatly appreciate their bus service and our glorious British countryside,” he added. “I’ve been travelling up and down the country by bus for many years and on fantastic routes like this one the scenery is just spectacular.”

“Absolutely delighted” was Coastliner chief executive Alex Hornby’s reaction to the award. “The votes have come from the people whose views matter most to...us, those who travel on our buses,” he said. “This wonderful news is ideally timed as the summer season begins. We’re looking forward to welcoming new customers to take a seat with us on the top deck, to enjoy the grandstand views of the moors and coast.”

Driver Adam Davis is pleased but unsurprised at the accolade. “You can get some misty days when you come out on top but on a clear day the colours up here are forever changing,” he says. “People do come from all over the world to ride this route. Every day is a joy.”

The 840 runs four times every weekday. The closest stop to Bell End Farm is at Pickering (featured in a previous blog, which you can read by clicking here), to the south of Rosedale Abbey, where Bell End Farm is located. Details of the 840 and other Yorkbus/Transdev services can be found by clicking here.

All photos courtesy of Scott Poole

Jonathan Broom

Jonathan Broom

How can I find out more?

The Holiday Property Bond could do as much for your quality of life as it has done for many thousands of families who have already invested. That's why we invite you to get in touch with us in any of these 3 ways and please don't forget our unique 'Money back promise' and 'interest free loan' options.

Request our brochure Speak to a representative Explore one of our UK sites

Please request our fully illustrated holiday property brochure

Please read "How HPB works" and then we will be delighted to send you our brochure, including our property portfolio, and your FREE copy of Insight Magazine. See the beautiful holiday homes and magnificent locations where you can spend your holidays as a Bondholder and learn how impressed Bondholders have been by our handling of the problems caused by coronavirus.

Please complete and submit the form or, alternatively, telephone our FREE brochure request line on 0800 230 0391

Request a brochure
Title *  
First Name *  
Surname *  
Email address *
Postcode *  
Telephone number
How did you hear about us?

We will use the details you provide above to send you our detailed HPB brochure and keep you updated about HPB holiday offers. Details of how we use the information you provide are in our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

* Indicates required fields
HPB’s holiday booking service has been rated 4.7 out of 5 based on 14730 customer reviews on Feefo.

You can speak to one of our representatives

Your local HPB representative will be happy to call or video call you at a convenient time for an informal chat. Simply fill in your details and we'll do the rest.

Most of our representatives are Bondholders themselves and all have visited a number of Bond sites.

The representative will give you all the information you need and then leave you to make up your own mind. He or she will talk to you about your holiday requirements and what level of investment is needed to secure the kind of holidays you want.

Video chat now available with a local representative

This request is for new enquiries only, if you are an existing Bondholder please contact us via myBond.

How should we contact you? *  
Title *  
First Name *  
Surname *  
Email address *
Telephone number *  
Post code *  
Preferred Date/Time
Preferred Date/Time 2
Preferred Date/Time 3
Please contact me to arrange a date

Your local representative will contact you to confirm the date and time.

Date/Time *  
How did you hear about us?
Chosen date (choose above) *
Chosen time (choose above) *

We will use the details you provide above for a representative to contact you. Details of how we use the information you provide are in our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

* Indicates required fields

See our stunning holiday properties for yourself

Having a Private Tour at an HPB holiday location is an enjoyable way to see the high standards of furnishings and facilities you could enjoy with HPB. One of our representatives will show you around the site and answer any questions you may have.

Alternatively, you are welcome to book a Personal Presentation at a hotel near you. You can chat to one of our representatives, ask your questions and view the complete portfolio of HPB locations.


This advertisement is issued by HPB Management Limited (HPBM), the main UK agent and the property manager for HPB, authorised and regulated by the Financial Conduct Authority, registered at HPB House, Newmarket, Suffolk, CB8 8EH. HPB is available exclusively through HPBM. HPB is issued by HPB Assurance Limited (HPBA) registered in the Isle of Man and authorised by the Financial Services Authority there. The Trustee of HPB is Equiom (Isle of Man) Limited, registered at Jubilee Buildings, Victoria Street, Douglas, Isle of Man, IM1 2SH. The Securities Adviser is Stanhope Capital LLP of 35 Portman Square, London W1H 6LR. No medical examination is required.

HPBM promotes only HPB and is not independent of HPBA. Holders of policies issued by HPBA will not be protected by the Financial Services Compensation Scheme if the company becomes unable to meet its liabilities to them but Isle of Man compensation arrangements apply to new policies.